About Us

We are Elum Traditional Arts & Crafts

We produce and supply handmade products including 100 % organic wool’s Fabric, Shawls for ladies and gents, scarves, and traditional caps. We are the only company in Pakistan offering customized handloom woolen products. We are preserving the history of weft and warp without severing the thread linking the past with the present. We also strive to further refine this century-old relic of human wisdom and skill in the form of weaving. So far, our threads knotted Russia, the Czech Republic, Sweden, and Germany. However, our mission is to access every possible market in the world. ElumTac is registered under the relevant statutory law of Pakistan with its Head Office in the center of District Swat. We take pride in our efficient and responsible online marketing and delivery of our products on the doorsteps of our clients.

We are

We do

We are committed to producing and promoting the products generated through the use of ancient indigenous techniques of spinning and weaving. We are supporting and facilitating the direct access of local artisans to national as well as international markets to protect them from exploitation and enable them to enjoy the due benefits of their work.

How we do it

We conduct periodical planning and research to keep the artisans abreast with the recent trends and requirements of the market and clients. We share the findings of our research with the artisans and artists which help them to hone and articulate their ideas in shaping new product designs.

Our Team

Hazer Gul

Founder & Managing Director

Afzal Hussain

Director Finance

Javid Ali

Marketing Officer

Riaz Ahmad

Director Production & QC

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